Introduction
Paid search, or PPC (Pay-per-click), advertising is a fast way of generating traffic for a website and quantifying marketing spend and RoI (return on investment) to ensure what you spend is working for the business. Ads can be created, monitored, and optimised very quickly leading to more online sales and enquiries. Our Ads programmes provide businesses with measurable returns for sustained, seasonal, or temporary campaigns.
Our Process
1. Briefing
When preparing any Ads or SEO campaigns, we will always talk to you to understand your business, your customers, and your marketing objectives.
2. Research & Planning
The key to the success of paid advertising is research and planning at the outset.
3. Ad Campaign Setup
Each Ad Campaign will be setup. This will occur at the outset and during as and where new opportunities arise. Each campaign may have its own corresponding Landing Page on the website, and we will setup tracking for the campaign goals (i.e. enquiries, sales, clicks, etc.)
4. Management & Optimisation
We then manage the campaigns and optimise them for the duration of the campaign, working to drive up clicks and conversion (enquiries and sales) and drive down the cost of each.
Live automated reports
You will get permanent access to an online dashboard with reports on cost and performance that refresh daily.
Regular personal reports
We will report back monthly with details of activities and recommendations, which you or we can implement.
Landing pages
As a team, our Studio can work together to plan, create, and deploy campaign Landing Pages as and when needed.
Constant optimisation
Getting the best from Ads isn’t about fire and forget, it’s about the cycle of testing, measuring, and updating, that constantly improves campaign performance.
Get in touch
Unit 23 Space Business Centre, Molly Millars Lane, Wokingham, Berkshire, RG41 2PQ, UK.
Unit 23 Space Business Centre, Molly Millars Lane, Wokingham, Berkshire, RG41 2PQ, UK.