Search Engine Optimisation (SEO) is the growth of the right organic (un-paid) traffic to your website, not simply the unrelenting pursuit of the coveted ‘top spot’ on Google’s search results page!
We work to increase traffic to your website’s home page and landing pages; ensuring you bring in the right visitors, they see relevant content, and ultimately make an enquiry or purchase!
Google My Business
Google My Business started life as simple business listings on Google Maps. Now it is the equivalent to your organisation’s LinkedIn or Facebook page and should be treated with just as much, if not more, importance.
If you have ever searched for a business and seen a ‘panel’ on the right side of the search results, or 3 businesses listed below a Google Map, (underneath the adverts, and above the organic listings), that is Google My Business at work.
Getting your Google My Business listing correct and keeping it up to date is one of the most important things you can do, especially if you target local customers, and where your customers will search locally.
Your entry will display images, your map location, opening hours, contact details, services, coverage area, and even latest updates.
Talk to us about how to setup, claim, or correct your entry.
Claim and Correct
We can help you setup, reclaim, and correct listings for your business on GMB, including those incorrectly marked permanently closed.
GMB entries on mobile are used to call businesses straight from the search results. On occasion, consumers may even bypass a website and call straight from a mobile.
Acquiring and managing genuine reviews is one of the best ways to boost your local search profile. We can help you get more reviews from your customers, and reply to reviews; including helping you handle bad reviews.
Be sure to display them on your website without negatively affecting your SEO by inadvertently duplicating content.
Keep your GMB update to date with not just the correct details, but also regular mini posts and the Q&A section to engage with people.
Before undertaking any engagement, whether it is Ads or SEO, we will always talk to you to understand your business, your market, and your objectives, and to compile a campaign briefing.
Especially if we are new to the business, we will research your market, including your business and search competitors, to put together a detailed picture of your online profile and authority.
We will make recommendations either in a the form of a one-off or monthly report, depending on the engagement. We can even roll out recommendations straight to your website, where agreed.
The improvement and then maintenance of good domain authority and online positions requires the repetition of these steps. For ongoing programmes, we will repeat this on a monthly basis.